The dealer's bottomline price does not depend on the dealer's investment in the car, but on how much he thinks you're willing to pay.

Not only is the dealer's invoice price not their true cost, it is downright irrelevant for determining the best price.

As long as no deceptive tactics are used, the "fair" price is whatever you and the dealer agree on.

With our help, though, you can make sure that the deal is "fairer" to you than to him.

For information related to new cars, you can find new car prices, car reviews, car pictures, and car specs. You can compare cars, build a car, and get price quotes from local car dealers.